Design plays a crucial role in creating an effective and engaging website. Website design trends in 2023 show that we can expect to see some exciting developments in website design that will enhance the user experience and make websites more visually appealing. Here are some of the key graphic design trends that we anticipate for 2023:
Bold typography
Typography has always been an important aspect of website design and this year, we expect to see even bolder and more expressive typefaces. Website design will use typography to create a more distinct brand identity and to draw attention to key messages and content.
Dynamic gradients
Gradients have been a popular trend in website design for a while and we will no doubt see even more dynamic and colourful gradients. Often used to create backgrounds, overlays, and accents, designers use gradients to create depth, texture and dimension in their designs, and to add a sense of energy and excitement. However, it’s important to use them thoughtfully and with a purpose as they can become distracting if overused.
Illustrations
Illustrations are a versatile and engaging way to add personality and character to a website and can be easily personalised in a brand’s colours and style. More and more websites are incorporating custom illustrations to help to tell a story and convey a brand’s message in a more visual way. KFC have very successfully combined video and animated illustration in their ‘What the cluck?’ marketing, adding excitement and making it memorable.
Abstract art
Abstract art is becoming more popular in website design, as it offers a way to create unique and eye-catching designs. Websites use abstract art to create visual interest and to set themselves apart from their competitors. Wetransfer.com often features some lovely abstract art and dopplepress.com makes good use of abstract art.
3D design
It looks like 3D design is set to become more popular in 2023. Websites will use 3D design to create more realistic and immersive experiences for users. Products or services can be showcased in a more engaging way with the use of 3D.
Dark mode
Dark mode is not just a trend in web design, but also in graphic design. This growing trend offers a sleek and modern aesthetic. It uses dark backgrounds and light text to reduce eye strain and improve contrast, providing a more comfortable viewing experience. Also seen as more energy-efficient, dark mode can help conserve battery life on mobile devices. Apple’s ‘AirPods Pro’ web design is a great example.
Motion design
Motion design is the use of animation, video, and other dynamic elements to create a more engaging and interactive experience for users. In 2023, we expect to see more websites incorporating motion design into their designs. This will help to create a more dynamic and exciting user experience.
Parallax scrolling is a web design technique where the foreground and background move at different speeds, creating an illusion of depth and immersion. Commonly used in Storytelling and landing pages, parallax scrolling adds visual interest and enhances user engagement.
Minimalism
Good minimalist web design is clean, simple, and focuses on the essentials. It uses a limited colour palette, ample white space, and easy-to-read fonts. Navigation is clear and concise, and the design is optimised for quick loading times. Preferring to use functional design elements that enhance the user experience, it avoids unnecessary graphics and animations. This helps to reduce distractions, make the content more accessible and provide a streamlined, enjoyable browsing experience for users.
In conclusion, it looks like even more bold, dynamic, and engaging website design trends lie ahead for 2023. The trends outlined here will help to create more visually appealing and memorable websites, making it easier for brands to stand out in a crowded digital landscape.
Please take a look at my website design services and get in touch if would like help or advice on designing or updating your website.
Sarah Evans, freelance graphic designer in Lancashire.
